When your house isn't selling, it's not just annoying – it hits you personally. You've invested time, money, and your emotions into this process. You've openly shared your plans with friends and family. Now, with your listing ending and no buyers in sight, you might feel trapped and, perhaps, a bit embarrassed.

Most agents won’t mention this: over 70% of homeowners who switch to a different agent end up selling their house.

Re-listing with the same agent really only gives you a 50% chance of selling, based on recent data from REDX. That’s basically like flipping a coin to decide your sale’s outcome, and that’s not a risk you should take.

REDX data reveals that only about one-third of homeowners with expired listings decide to make changes. This indicates that many sellers either lose hope or end up making the same mistakes, resulting in the same unsatisfactory results. You deserve better than that.

Same house. New approach. Totally different outcomes.

Let’s take a closer look at what may have caused the issues – and how viewing things from a new angle can help you create a successful strategy this time around.

1. It Was Priced Too High

Homebuyers today are dealing with higher mortgage rates, which means they’re more likely to pass on homes that are even just a bit overpriced. Once your listing starts to lose interest, it can be tough to get that momentum back.

Missing the mark on pricing can be an expensive error, and unfortunately, many homeowners are making that mistake right now.

Let’s take a closer look at the latest sales in your neighborhood to ensure you're pricing your home correctly. We’ll examine current buyer behavior and consider any feedback you've received from previous open houses or showings. Setting your price at or slightly below the current market value is a smart strategy, as it attracts more buyers and increases competition for your home.

2. It Didn’t Show Well

You only have one chance to make a great first impression. If the listing photos aren’t eye-catching, the house isn’t staged properly, or it hasn’t been updated, many buyers will just move on without even scheduling a showing. Even if they do come to see the place, little details like scuffed walls, old light fixtures, or a wobbly doorknob can easily put them off.

Here’s what we should do next: Let’s take a walk through your home together with a fresh perspective and see if anything stands out—inside or out—that might be holding buyers back. Sometimes small changes like removing old drapes, adding a bit of staging, or even a new coat of paint can make a big difference in how the home feels to someone seeing it for the first time.

3. It Didn’t Get the Right Exposure

If your home hasn’t sold, it likely didn’t get the exposure it needed. Simple flyers and a handful of online photos just won’t cut it anymore. Today’s best agents are leveraging focused digital marketing, social media tactics, custom video content, and additional strategies to ensure your listing reaches the right buyers at the right moment.

Here’s what we need to do next: Selling a home takes more than just listing it online and crossing our fingers. Let’s work together on a solid plan to really get it noticed. With the right price, smart staging, and strong marketing, we can attract serious buyers and get it sold quickly. Take a look at this real-world example (see the graph below)!

4. You Weren’t Willing To Negotiate

In today's market, sellers who resist negotiating on issues like closing costs, inspection repairs, or other concessions often find themselves at a disadvantage. It's unfortunate if your previous agent didn’t communicate that to you.

Here’s our next step: Let’s be open to meeting buyers where they’re at. The goal is to get the deal done, and sometimes that means getting a little creative to help them over the finish line. The good news? Home values have gone up more than 55% in the last five years, so there’s probably some flexibility to offer a few incentives without cutting into your bottom line.

Bottom Line

If your home didn't sell and your listing has expired, there's no reason to lose hope. What you need is a fresh approach and a more reliable partner.

Over 70% of homeowners who change their agents end up selling their homes after re-listing. This isn’t just a random occurrence; it’s a smart approach.

If you're looking for a reliable strategy, let's chat about what you can do differently and why those changes can make a difference. It's time to get your plans back on track.