If you’ve been keeping an eye on the housing market, here’s an interesting fact: 1 in 5 sellers are dropping their price right now (Source: Realtor.com).

That’s a big signal about what’s happening in today’s market. After months of rapid appreciation, some sellers are realizing their initial asking prices may be too high for current buyer demand. With mortgage rates and affordability still weighing on buyers, more price adjustments are happening to keep listings competitive.

For buyers: This could mean new opportunities. Price reductions can open the door to homes that may have been just out of reach a few weeks ago. If you’ve been waiting for the right time to make a move, now might be your window to find a better deal.

For sellers: The key is pricing smart from the start. Overpricing can lead to longer time on the market and, eventually, the need to reduce your price to attract buyers. A real estate professional can help you analyze local trends and set a price that gets attention right away.

The bottom line

The market is shifting—and whether you’re buying or selling, staying informed and strategic is more important than ever.